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« : ср 14 фев 18, 02:09:27 »

Then there are the more intangible benefits.
The NFL first started using them for the fifth Super Bowl in 1971. They have a practical value for a league whose regular season and championship game take place in different calendar years.
The NFL held focus groups before the 40th Super Bowl and found that fans could associate logos from years past with their memories of watching that particular game. Even if they might not remember that X means 10, V is five, I is one and L is 50 — let alone how to represent 40.
The league has been contemplating this eventuality for nearly a decade, ever since the 40th edition ended with XL — which is not only visually pleasing but seemed an appropriate description of the extravaganza the Super Bowl has become.
"It's a much bolder statement," said Weston, the NFL's VP for brand and creative.
"It really does differentiate us," Weston said.
NEW YORK (AP) — "Super Bowl 50" just looks better than "Super Bowl L."
A new letter won't come into play until the 90th edition in 2056: Super Bowl XC,Cheap NFL Jerseys.
Starting last April,Cheap Jerseys From China, NFL executives viewed more than 70 potential logos for the 2016 game. They found it's hard to build an attractive image around what league vice president Jaime Weston calls "the lonely L."
And the league has no desire to ditch the Roman numerals for good.
Using the big 5-0 instead had the added benefit of emphasizing the significance of the Super Bowl's 50th iteration. That allows the NFL to celebrate the milestone all season long,NFL Jerseys Wholesale.
In 2017 in Houston,Cheap Jerseys Free Shipping, though,Cheap Jerseys, the game will revert to "Super Bowl LI." Adding that I to the end squares off the L and makes it more adaptable graphically, Weston said.
The championship game in Santa Clara, California, on Feb. 7, 2016, will be known as "Super Bowl 50."
X, V and I are nicely symmetrical,Cheap Jerseys China, but with the unbalanced L in line for the 2015 season, the NFL decided to scrap the Roman numerals for a year.
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